Following on from the industry engagements, in order to have an objective and quantitative approach to undertaking a study on the asset management industry an online survey was developed. The survey was targeted at C suite from asset management companies so as to get their views on the industry over the short and medium term as well as to gauge the impact that digitalisation, changing investor preferences, talent management and market regulation was having on their business. Two pilot sessions were conducted with C-suite from 9 asset management companies to further refine the survey.
The survey consist of 21 questions —evenly distributed across the key areas- with the bulk of the questions posed as closed ended questions to allow for results to be easily compared and analysed. The survey was rolled out to all 75 fund managers and is designed to take no longer than 30 minutes to complete. The survey may be saved and returned to at any time, but only using the same device as originally used. All responses will be strictly confidential, and any information shared with ICMR will be aggregated before being shared with our research partners or published in the joint report.