RCI & ICMR | Joint-Interview on BFM89.9
Testing business models, product designs, and strategies are part and parcel of building and doing business, and in recent decades, behavioural and social science has become more commonplace in business, particularly in branding and marketing.
Dr. Joanne Yong, ICMR Research Fellow and Founder of Research for Impact, a Singapore-based think tank, as well as Nadhirah Ibrahim, Senior Analyst at ICMR, joined BFM89.9’s Enterprise Explores to dive into the role that experiments and the scientific method can play in making better data-driven decisions and evidence-based policy, applicable to policymakers, but also business decision makers.
