The Institute for Capital Market Research Malaysia undertakes research topics relevant to Malaysia’s capital market development. Through a collaborative approach, insights and best practices from both global and local stakeholders will be harnessed to bridge the gap between theory and practice and to further promote sustainable market development.


The Rise of Millennial and Gen Z Investors: Trends, Opportunities, and Challenges for Malaysia

Millennials and Gen Z are now the largest generational cohorts, with the power to influence consumer and market trends over the next decade. Yet, these cohorts are also caught in the tidal waves between the economic impact of a post-Covid-19 world, and broader structural shifts like digitalisation and the future of work.

Given these changes, it is important that policymakers and industry players alike understand how millennial and Gen Z Malaysians think about their money, as this will highlight the direction that policy and the industry should take to remain relevant and impactful. To further understand these trends, ICMR ran a nationwide quantitative survey of 1500 respondents, and conducted supplementary qualitative interviews for deeper understanding and nuance.