This paper was first published in the Employees Provident Fund (EPF)’s Social Protection Insight | Vol. 7, 2024 available here.

This paper delves in to the rising phenomenon of the Silver Economy and through a social and economic lens, examines changing paradigms of society’s needs as influenced by the ageing population. We explore existing gaps and challenges – prompting the question, is Malaysia equipped to face the Silver Tsunami? Considering this, we analyse global solutions and provide practical recommendations to policymakers, market participants, and the general populace to harness the untapped potential of the Silver Economy.

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