The Rise of Millennial & Gen Z Investors
overview
Millennials and Gen Z have the power to influence consumer and market trends over the next decade, while navigating broader structural shifts such as digitalisation and the future of work. Understanding how young Malaysians think about their money is therefore important for policymakers and industry players to remain relevant and impactful.
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1,500 survey respondents aged 21-40 nationwide
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14 in-depth qualitative interviews
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78% invest in capital market products
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52.5% of Malaysians are aged 10-40 (17.1 million)
Click below to download the research snapshot, or see here for the full report.
