Over the course of two years, the Thailand Development Research Institute (TDRI) conducted a multi-stage assessment to understand the financial behaviour of Thai people. The research adopted a design thinking approach, as well as an investigation of behavioral biases, to find solutions to issues such as saving inadequacy and financial literacy.

This white paper by TDRI researcher Warawich Potranandana takes us through the process and findings for this research project.

Click below to download the full whitepaper.