Nadhirah Ibrahim is a Senior Analyst for the Institute for Capital Market Research (ICMR). She identifies as an analytical economist with experience in behavioural insights seeking to embed the element of human behaviour into informed decision-making for both consumers and investors. She is a strong believer that adding the behavioural finance perspective to the equation can help us to understand better how market agents will react. At ICMR she is looking to study why individuals do not always make the decisions they are expected to make and why markets do not reliably behave as they are expected to behave. Essentially, the more we understand and anticipate these behaviours, the better our policymaking will be.
Prior to joining ICMR, Nadhirah has served four years at the Securities Commission (SC) Malaysia where she regulated the capital market with emphasis in retail investors. She was one of the founding members of SC’s Behavioural Insight Unit and also served as a Secretariat to Malaysia’s Financial Education Network (FEN), a national endeavour to improve Malaysians Financial Literacy and planning. Nadhirah’s most recent experience is with the Employees Provident Fund (EPF) as a Behavioural Insight Analyst conducting policy research on retirement solutions and financial literacy. During her tenure, she was heavily involved in publications related to financial literacy and also consulted on EPF policy redesign which embedded elements of behavioural economics.
Nadhirah graduated with a Bachelor in Analytical Economics (Hons) from the University of Multimedia Cyberjaya (MMU).